TRUE RELIGION 21st Anniversary

Art Direction Shai Kim | Logo + Graphic Design Alex Lee

True Religion's 21st Anniversary 🎂 collection features artists Lil Gnar and Kaliii. We reimagined True Religion’s main arch logo for this campaign to celebrate 21 years of True. A custom-inflated metallic treatment, reminiscent of birthday balloons 🎈 and the environment of the hero photography accompanied the main arch logo.